Case Study
Eagle's Nest Atitlán: how a yoga retreat went viral
High above the waters of Lake Atitlán, surrounded by volcanoes, nests a magical space called Eagle's Nest Atitlán, a place where seekers, yogis and adventurers come together from all over the world.
See Eagle's Nest come to life
The Challenge
Being at Eagle's Nest is a truly transformative experience, the energy, the volcanoes, the natural beauty of the land, but how do you transmit the feeling of being there to the online world? Here's how I did it.
The approach
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SEO Strategy & Content Creation: Developing content that educates about wellness and yoga-related topics, traveling to Guatemala and more, anything that genuinely helps visitors plan their trip and enhance their wellbeing.
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Google & Meta Ads: Creative and strategic ad campaigns that capture the magic of the experience.
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E-Mail Marketing: E-mail as a way to stay connected with visitors, share insights from the land and inspiration to bring the retreat experience home.
Becoming Thought Leaders Through Authentic Content
One of the most significant achievements was establishing Eagle's Nest as a thought leader in the retreat and wellness space. Rather than simply promoting accommodations, I created content that shared the real experience of being there, travel tips, yogic wisdom, and real value for readers.
This approach positioned Eagle's Nest not just as a beautiful place to stay, but as a knowledgeable guide for those seeking deeper experiences. The results were remarkable: organic search impressions increased by 260% in the first year, and clicks doubled as people discovered their valuable content.
Plus, Eagle's Nest is now ranking on Google's page 1 for various topics related to yoga, travel and more.
"Laura Born has been a key driver of revenue growth at Eagle's Nest Atitlán. Over the past three years, she has evolved from yoga exchange teacher into the leader of our Meta and Google Ads strategy. She builds high-performing creatives, leverages AI tools intelligently, and executes with both strategic clarity and measurable results. Laura understands not just advertising mechanics, but brand narrative and customer psychology. Her work has directly contributed to the expansion and financial growth of our business. I recommend her wholeheartedly to any organization seeking a skilled, growth-oriented performance marketer."
Meta & Google Ads
Ad campaigns that capture the magic
The experience that Eagle's Nest offers is unbeatable, but how do you capture the transformation, the feeling of being there and the power of nature in an ad? I created the perfect creative mix to speak to all the different target groups, blending yoga, breathtaking views, all-inclusive features and the uniqueness of the experience into a cohesive blend of ads.
Email marketing campaigns: nurturing connections with soul
In addition to the SEO and paid advertising strategies, I knew that building lasting relationships with Eagle's Nest guests required a more personal touch. That's where email marketing campaigns came in.
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Personalized journeys
Tailored email sequences that spoke to the unique needs and interests (like special events) of different segments.
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Engaging storytelling
Emails that brought the magic of Lake Atitlán and Eagle's Nest to life.
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Value-driven content
Sharing healing practices, sustainable tourism insights, and tips to deepen their connection to the land and themselves.
From hidden gem to wellness leader: Eagle's Nest Atitlán's transformation
Through a powerful, integrated and holistic marketing strategy, Eagle's Nest Atitlán skyrocketed to become a thought leader in the wellness and retreat space. By blending SEO, inspiring content, paid ads, and email journeys, I not only boosted bookings and fostered repeat visitors, but also created a lasting connection with their audience, and continue to bring a piece of the magic of Eagle's Nest to the world.